Mode O’ Day was a popular American dress shop known for offering women beautiful dresses at affordable prices. The Mode O’ Day brand was started in Los Angeles during the Great Depression in the year 1932 by three brothers: Ernest, William and Bert Malouf. The brand became so successful over the years that at one point there were 700+ Mode O’ Day shops across the United States, most being independently owned local franchises.
This delightful 1950’s Mode O’ Day dress has a classic 50’s silhouette with its nipped waist and flattering full gathered swing skirt. An allover cotton print of petite flowers in a graphic square grid windowpane pattern gives the dress a playfulness and whimsey. The skillfully done square neckline gives a nod to the square floral windowpane print of the dress. Two flirty bows are strategically tied at the top middle bodice. The cotton fabric of the dress has a black background, and the “petals” of the petite flowers in their perfect square grids are in two shades of pink. The lighter pink flowers have hot pink centers, and the darker pink flowers have white centers. White flowers with hot pink centers are dotted at the corners of each floral square. A charming patterned dress and beautiful example of 1950’s day wear design!
Waist: 29 inches
Bust: 38 – 39 inches
Total Length: 42 inches
Desert Belle Vintage General Apparel Chart Size
This vintage 1950’s cotton Mode O’ Day dress is in excellent unworn deadstock without tags condition. Cotton fabric is crisp, and pink flowers are vibrant. Dress has its original matching fabric belt and has a beautifully working side metal zipper. There are two internal straps to assist with hanging the dress. This dress has a hand-sewn whipstitched hem indicating a conscientious attention to garment construction not seen in contemporary mass-produced clothing. This dress has been cleaned by Desert Belle Vintage. This dress was styled with a crinoline for display purposes. The crinoline is not included with the dress.
Desert Belle Vintage Size & Condition Guide.
Please email firstname.lastname@example.org if you have any questions about size, fit, color or condition. We are always happy to help!
How to Order
Desert Belle Vintage LLC partners with Stripe to offer secure email invoicing for ordering through the Shop. With your secure invoice, you can pay for your Desert Belle Vintage purchase with all major credit and debit cards: Visa, Mastercard, American Express, Discover and Diners Club.
Your secure invoice will include the cost of your item(s) plus shipping to your location and sales tax (if applicable). Desert Belle Vintage ships within the continental USA and to Alaska and Hawaii and offers international shipping to all countries listed in the “International Shipping” section of our Terms & Conditions.
Desert Belle Vintage is open and fulfilling invoice requests and answering questions Monday – Friday 10am – 5pm MST and Saturday 12pm – 4pm MST. Emails are answered and invoices generated on a first come, first served basis.
To place an order in the Shop and have a secure email invoice generated, please choose one of the following:
Click the “Email to Purchase” button above and include your First & Last Name, Shipping Address and Phone Number in the auto-generated email. Please note your desktop email program has to be open for this email to generate.
Email email@example.com and include the following: SKU of this item (found above under the “Email to Purchase” button), your First & Last Name, Shipping Address and Phone Number.
Once you receive your secure invoice to the email you used for your order request, please complete payment as directed in the invoice.
Payment must be made within 48 hours of receiving your invoice. If payment is not received within 48 hours of emailed invoice, the item will be placed back up for sale on our website.
Complete invoicing procedures, hours of operation (including holiday closures), shipping, sales tax, return, layaway and other Site policies for Desert Belle Vintage LLC can be found on our Terms & Condition page.
ALL SALES ARE FINAL. We do not accept returns or refunds on any inventory. NO EXCEPTIONS.
Please email with any questions BEFORE purchasing items. We are always happy to send additional images for an item or help with ANY questions in regards to size, fit, color or condition before purchase.
Items are beautifully and carefully packaged and shipped within 2 business days (Monday – Saturday) after payment is received and finalized. Require your item fast? Desert Belle Vintage offers both expedited and overnight shipping for USA domestic clients and USPS Priority Mail Express International for all clients in the ship-to countries listed in our “International Shipping” section in our Terms & Conditions. To have an expedited shipping service added to your order, please notify us that you require expedited shipping in your invoice request.